The October 15 was the chosen date for the official launch of Clay Paky's new brand image. Consequently, the first public event in which the company will come with its new logo will be LDI, which is held in Las Vegas from 21 to 23 in October.
According to the Italian company, the need for modernity sometimes requires a break with tradition. This does not imply betraying the ideals with which it was founded Clay Paky and with which it has been growing throughout its 40 years of history. However, to be in tune with the new times, with this change they seek that their brand image also reflects their current vision, set on technological progress, innovation and the future.
The Italian company maintains the yellow Clay Paky Pantone that already appeared in its previous logo, while the graphic design in general is completely renewed, including the writing of CLAYPAKY in a single word instead of in two separate ones.
The choice to modernize your logo, your graphic design and the time of your presentation is the result of the needs that have arisen in Clay Paky. After a broad process of consensus and careful consideration, the result has not only been a new brand image, but also a fully coordinated corporate identity project, prepared with contributions from external communication specialists and experts from the Osram group .
In Spain, Stonex It's official distributor Clay Paky en Spain, among other well-known brands. With more than 35 years of experience in the sector, it is the national reference company in professional lighting and stage engineering. It offers integral solutions for the entertainment, entertainment and architectural sectors, including from the design, supply, installation and maintenance of scenic equipment and lighting for professional use.